The conference is targeted at non-technical business decision makers about how WordPress is becoming the defacto platform for business websites and also how companies especially SaaS companies and even large businesses can leverage the installed base by offering “plugins” that drive their business objectives. Think of strategies that leverage WordPress plugins being B-to-B strategies whereas iPhone Apps are often B-to-C strategies. Name a large company in Atlanta and I can probably explain a reason why they would benefit from offering WordPress plugins for business users of WordPress. Name a SaaS company and I can almost certainly name a useful strategy.
Business of WordPress Conference in Atlanta – June 22/23